Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked.
How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from!
Check out some of the great articles we sourced to gather all the facts for this episode.
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Ad Week: An Ad Agency Designed This Crazy Cool Flagship Store in Austin for Yeti
Campaign Live: Abominable Pitchmen Yeti Coolers Created High-End Market
Round House Agency: Yeti
AdRoll: Unrolling How the Yeti Brand Stays Cool