Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked.
The holidays are fully upon on, and that means we are spending big money here in the U.S., Americans spend an average of $998 on gifts, holiday items, and holiday-related expenses. Holiday spending in the U.S. has increased steadily every year and last year was no exception despite COVID. Perhaps our holiday gatherings were a little smaller than normal, but we still spent $789 billion dollars during last year’s holiday season, and that was an 8.3% increase over 2019.
Did you know that consumer-facing brands typically earn 50% of their annual revenue all in the fourth quarter of the year? I mean, I don’t have the state the obvious but I will: Christmas and holidays are BIG business for brands. People are in the holiday spirit, the giving season – they throw often out the budgets and splurge, on presents for others and on good deals for themselves. But it’s not just about gifts: it’s about the increased consumer spending on travel, on entertaining and throwing parties, on decorations, on home renovations PRE entertaining…there is a lot of money spent in preparation for and during the holidays.
So that means, brands devote a lot of time, energy, and CASH to their holiday marketing and promotions. And so that means, I’ve got a round-up for you! Today we’re talking all about Holiday PR Stunts & Marketing Campaigns.
Check out some of the great articles we sourced to gather all the facts for this episode.
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Marketing Dive – Red Lobster Knits Ugly Holiday Sweaters for Online Pop Up Shop from Nov. 2019 by Dianna Christe
Huffington Post: Monopoly Sets Up Holiday Hotline to Settle Family Disputes by Rebecca Shapiro from 2016:
Travel & Leisure: There’s Room for Everyone on the Nice List at this Exclusive Themed Suite Inspired by the Classic Holiday Film Elf from Nov. 2019
Food & Wine: Butterballs’ Turkey Talk Line Experts are Headed to TikTok This Yera to Try Out Viral Food Trends by Mike Pomranz from Oct. 2021
Inc.: The Big Idea Behind Uber’s Christmas Tree Deliveries by Christine Lagorio-Chafkin from 2013
EventMarketer: WestJet Christmas Miracle Hits Social Media High case study
GeekWire: Santa On Demand: DoubleDown, Uber Partner for $50 Santa Delivery Service
Business2Community.com: Elf Yourself: The Greatest Christmas Campaign Ever? By Sarah Beth Wiltse from Dec. 2013