047: #FreeBritney Marketing Movement

Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked.

Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support … and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag on Tiktok has surpassed over 1.1 BILLION views illustrating the real potential of a people-powered marketing movement.

Tune in to hear the full story, including how musicians’ record labels handle their talent’s marketing, how important fans can be to propel a star’s brand and how Britney continues to dominate in the eyes of her fans despite some of her questionable Instagram content.