050: Adidas & Impossible Is Nothing

Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked.

Adidas is one of the oldest sportswear manufacturers in the world, with a history dating way back to 1920. Adidas has decided to specifically dominate two key markets: hip hop culture and sports. It is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. In this episode, we cover everything Adidas from what the acronym actually means, Kayne West’s partnership, its new Breast Gallery ad and so much more.

Listen Now:

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Resources:

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https://www.forbes.com/sites/soniathompson/2021/04/21/why-adidas-new-impossible-is-nothing-campaign-is-a-blueprint-for-authentic-representation/?sh=7b3446ee3861

https://www.marketing-interactive.com/adidas-impossible-nothing-commitment-women

https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b

https://www.theguardian.com/commentisfree/2022/feb/15/adidas-new-ad-campaign-has-sparked-controversy-but-anything-that-normalises-nipples-is-ok-with-me

https://en.wikipedia.org/wiki/Adidas

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