052: Tushy Bidet: I’m An A$$hole

Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

What do you get when you combine a viral talking asshole, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills’ stadium (who wouldn’t attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever?

You get TUSHY, the detachable bidet for people who poop. The brand was founded by Miki Agrawal after she was given a cheap, clip-on bidet for Valentine’s Day from her then-boyfriend, now husband. Miki is a pro at pulling off BIG PR stunts and sparking viral conversations. You may remember her from our Thinx Period Panties episode #8.

Tushy is one of the brands that the pandemic accelerated… remember the toilet paper shortage? Tushy was the solution and it was evident when the company saw 10X normal sales during the first two weeks of March 2020, experiencing a $500,000 sales day and then a MILLION DOLLAR DAY.

This episode is all about shit, literally. But it’s full of so many wacky and big, creative ideas so listen and ENJOY!