Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

Finally, after two years of not much in the way of April Fools jokes from brands (thanks to the pandemic), we got a LOT of great pranks from big brands this year in 2022. In this episode, we both share our fave April Fools pranks with you, from brussels sprout fruit snacks to chocolate pads for your late-night period cravings, to a campaign to save the trees from Busch Light, and much more.

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