Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?
Today we’re talking about someone who is quite notorious. Perhaps you know him? Let me describe him for you:
Mosquitoes refuse to bite him purely out of respect
He can slam a revolving door
He has inside jokes with complete strangers
His shirts never wrinkle
He once taught a German Shepard to bark in Spanish
Bulls flat out refuse to fight him
His small talk has altered foreign policy
He once parallel parked a train
HE IS…. The Most Interesting Man in the World.
This Dos Equis campaign that was essentially created out of spite and kind of as a joke ended up being one of the most iconic and memorable ad campaigns AND it took Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.