Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?
June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. Pride is a celebration of people coming together in love and friendship, to show how far LGBTQ+ rights have come, and how in some places there’s still work to be done.
In this episode, we cover some of the most interesting recent brand Pride campaigns and partnerships including Skittles, Absolut Vodka, H&M, Lego, and Mercado Libre.
Tune in to hear all the crazy stunts we cover!
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Resources:
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https://musebycl.io/dei/real-lgbtqia-couples-reimagine-iconic-kisses-pride-campaign
https://www2.hm.com/en_us/life/culture/inside-h-m/beyond-the-rainbow-ashleys-pride.html
https://www.outbrain.com/blog/best-pride-month-marketing-campaigns/
https://en.wikipedia.org/wiki/Gay_pride