Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time.


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