Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

Oh, Viagra! For a brand that promotes sexual consistency, it sure produces the most inconsistent advertising campaigns.

This brand has immense value, but is insanely all over the map with its marketing messages which just leaves us with some pretty awkward ad campaigns. We cover the hilarious, the horrible and a more recent ad campaign that actually humanizes ED and pulls at the heart strings.


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