Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world’s largest brands took a stand and did something great for the world while increasing brand awareness and revenue.
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https://www.dove.com/us/en/stories/campaigns.html
https://in-mind.org/article/the-good-the-bad-and-the-ugly-of-the-dove-campaign-for-real-beauty
https://www.thedrum.com/news/2022/08/26/behind-dove-s-keepthegrey-battle-against-ageism-and-sexism
https://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty