Welcome to Will It Stick? podcast, where hosts and marketing experts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

Uber is officially a verb, and that means that Uber’s brand awareness is at an all-time high. Even with other competitors like Lyft and countless others, Uber is the word that almost everyone uses, despite which service you actually plan to use.  

Uber is the default action word for on-demand, app-driven transportation. 

So how does a brand become a verb? By engraining themselves so deep in a person’s life and mind that even if a person doesn’t use that particpular company, they still say it because its everywhere. And that’s what Uber did, and Lex I’m sure I don’t have to tell you this but Uber gained insane brand awareness by pulling off some weird, wacky and attention-grabbing PR stunts over the past decade. 

Uber’s CEO in 2013 was quoted about these stunts, saying people want everything on demand these days….it’s a “give me what I want and give it to me now” lifestyle that people are drawn to, and that’s what makes Uber so successful. These pop-ups are fun ways to bring attention to the convenience of the ride share app and get new customers to download and use the app.

We cover some of the weirdest in this episode! Including:

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