Welcome to Will It Stick? podcast, where hosts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

Before you listen to this episode, make sure you go back and listen to Episode #59: Gatorade & Be Like Mike! Recently, we covered Gatorade’s “Be Like Mike” campaign, which has gone down in history as one of the most iconic and memorable advertising campaigns in the history of sports marketing. Featuring Michael Jordan, this campaign origin story is full of twists and turns that involve an insane brand feud between Gatorade and Powerade (owned by Coke) and so much more. 

Join us as we chat with Bob Roth, former Regional Cold Channel Manager for Gatorade during the brand’s iconic Be Like Mike campaign. Bob shares some behind-the-scenes information and a unique perspective on what the campaign did for the company. 

Currently, Bob Roth is the Founder & Managing Partner of Cypress Home Care. Since he’s not working in CPG marketing anymore, he finds an opportunity to relive his former career through the stories we tell on Will It Stick? Thank you, Bob!

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Listen to our episode on Gatorade & Be Like Mike Here: https://podcasts.apple.com/us/podcast/lifelocks-ceo-wants-you-to-steal-his-identity/id1561038775?i=1000516143353

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