Welcome to Will It Stick? podcast, where hosts and marketing experts Melissa and Alexis cover creative advertising campaigns, PR stunts, and marketing activations that brands of all shapes and sizes pull, and dive into the research and data to understand if it worked and of course … Will It Stick?

It’s time for our September 2022 Brand PR Stunts Round-Ups.

Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of)

Tide Wants you to Wash That Lucky Jersey

Love, Love. DraftKings Promotes betting on U.S. Open by creating Tennis Ball Fragrance Spray

Guitar Center and Southwest Airlines teach passengers how to play the ukulele


We teamed up with Southwest Airlines to surprise the passengers on a flight from Long Beach to Honolulu with free Mitchell ukuleles, an unforgettable group lesson and a surprise performance from @aryy! ✈️❤️🏝️ Learn more about GC Lessons at the link in our bio! ⁠Mahalo to everybody who made this amazing day possible. #guitarcenter #southwestairlines #ukulele #travel #music

♬ original sound – Guitar Center
New Purple M&M Designed to Represent Acceptance and Inclusivity

Halo Top Takes on the high-calorie PSL with a lighter alternative

My Little Pony Trots into the Metaverse

Heinz drops ketchup-stained vintage collection to celebrate sustainability

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