Welcome to PV Voices!
PV Voices is a new community resource striving to connect and educate residents, businesses, and neighbors both personally and professionally in the Paradise Valley area.
Our mission is to share stories, issues, and good works that are impacting our neighbors and to foster an environment where PV neighbors can help others in the community through awareness and activism, especially when it comes to Paradise Valley leadership.
We will also be keeping you posted on the town’s largest new neighborhood now under construction surrounding the future Ritz-Carlton at Scottsdale and Lincoln Road. The success of the Ritz-Carlton and hundreds of its new neighbors is an important component in the future success of Paradise Valley. Indeed, PV Voices was founded by a future resident of the Ritz-Carlton community.
Recently, we covered Gatorade’s “Be Like Mike” campaign, which has gone down in history as one of the most iconic and memorable advertising campaigns in the history of sports marketing. Featuring Michael Jordan, this campaign origin story is full of twists and turns that involve an insane brand feud between Gatorade and Powerade (owned by Coke) and so much more.
Join us as we chat with Bob Roth, former Regional Cold Channel Manager for Gatorade during the brand’s iconic Be Like Mike campaign. Bob shares some behind-the-scenes information and a unique perspective on what the campaign did for the company.
Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were open 7 days a week and had way bigger advertising budgets? EAT MOR CHIKIN! The story behind the creation of this campaign and the results it generated will blow your mind.
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis’ most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.?
We’re back with our monthly round-up of the best (and worst) PR stunts and experiential marketing activations and campaigns. For our August 2022 edition, we cover:
– Burger King & Uber Eats
– Patron Enters the Metaverse
-Tito’s Mocks Canned Seltzers
-Kidfresh Launches Wine Pairings for Nugget-Stealing Parents
-Fancy Feast NYC Restaurant (yes, the cat food)
-Instacart Crashes VMAs with Cart Couture
“The best companies become verbs” – that’s according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category … Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual revenue — AND GROWING.