Welcome to PV Voices!
PV Voices is a new community resource striving to connect and educate residents, businesses, and neighbors both personally and professionally in the Paradise Valley area.
Our mission is to share stories, issues, and good works that are impacting our neighbors and to foster an environment where PV neighbors can help others in the community through awareness and activism, especially when it comes to Paradise Valley leadership.
We will also be keeping you posted on the town’s largest new neighborhood now under construction surrounding the future Ritz-Carlton at Scottsdale and Lincoln Road. The success of the Ritz-Carlton and hundreds of its new neighbors is an important component in the future success of Paradise Valley. Indeed, PV Voices was founded by a future resident of the Ritz-Carlton community.
Recent Video
Local News
071: Dove: Real Beauty
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world’s largest brands took a stand and did something great for the world while increasing brand awareness and revenue.
070: Viagra’s Awkward Advertising
Oh, Viagra! For a brand that promotes sexual consistency, it sure produces the most inconsistent advertising campaigns. This brand has immense value, but is insanely all over the map with its marketing messages which just leaves us with some pretty awkward ad campaigns. We cover the hilarious, the horrible and a more recent ad campaign that actually humanizes ED and pulls at the heart strings.
069: Duolingo Dominates TikTok
Duolingo is CRUSHING IT on TikTok. Since 2021, the company has grown its TikTok audience to 4 million followers and routinely fetches more than 1 million views per video. At the same time, it’s become one of the most popular educational apps with more than 500 million downloads and $250 million in revenue in 2021, up 55% from 2020. How have they done it? Tune in for the full scoop!
068: (ENCORE) Louis Vuitton’s Multigenerational Appeal
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800’s. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in!
067: (ENCORE) Old Spice: The Man Your Man Could Smell Like
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men’s body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man “lady scented products.”
066: (ENCORE) White Claw Goes Viral
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story we told about how despite only being around for a handful of years, White Claw has come to dominate the seltzer market and how it has truly become a people-powered brand.