Welcome to PV Voices!
PV Voices is a new community resource striving to connect and educate residents, businesses, and neighbors both personally and professionally in the Paradise Valley area.
Our mission is to share stories, issues, and good works that are impacting our neighbors and to foster an environment where PV neighbors can help others in the community through awareness and activism, especially when it comes to Paradise Valley leadership.
We will also be keeping you posted on the town’s largest new neighborhood now under construction surrounding the future Ritz-Carlton at Scottsdale and Lincoln Road. The success of the Ritz-Carlton and hundreds of its new neighbors is an important component in the future success of Paradise Valley. Indeed, PV Voices was founded by a future resident of the Ritz-Carlton community.
059: Gatorade & Be Like Mike
Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having to create a totally custom song in a matter of days when the original plan went sideways, this campaign was beloved and it elevated Gatorade’s brand awareness around the world… but did it increase sales?
058: Pride Campaigns – Round 2
This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it was even socially acceptable at all. From Ray Ban to Ikea, you’ll be surprised to learn about how these brands took big risks to take a stand.
057: Roundup: Best Corporate Pride Campaigns
June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. In this episode, we cover some of the most interesting recent brand Pride campaigns and partnerships including Skittles, Absolut Vodka, H&M, Lego, and Mercado Libre.
056: Mountain Dew: Do the Dew
Mountain Dew is one of the most famous beverages in the world. Today, we associate Mountain Dew with action sports, but did you know that the brand’s first mascot was Willie the Hillbilly? Basically, 2022 would cancel Mountain Dew if Willie was still around! Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!
055: Dos Equis & The Most Interesting Man in the World
This campaign by Dos Equis has a backstory you would never have imagined… it was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns.
The Most Interesting Man in the World took Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.
054: INTERVIEW: Todd Davis of Lifelock and The Power of a Bold PR Stunt
In 2007, Todd Davis the CEO of Lifelock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes.