069: Duolingo Dominates TikTok
Duolingo is CRUSHING IT on TikTok. Since 2021, the company has grown its TikTok audience to 4 million followers and routinely fetches more than 1 million views per video. At the same time, it’s become one of the most popular educational apps with more than 500 million downloads and $250 million in revenue in 2021, up 55% from 2020. How have they done it? Tune in for the full scoop!
068: (ENCORE) Louis Vuitton’s Multigenerational Appeal
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800’s. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in!
067: (ENCORE) Old Spice: The Man Your Man Could Smell Like
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men’s body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man “lady scented products.”
066: (ENCORE) White Claw Goes Viral
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story we told about how despite only being around for a handful of years, White Claw has come to dominate the seltzer market and how it has truly become a people-powered brand.
065: (ENCORE) Tuft & Needle: Mattress Stores Are Greedy
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time.
064: PR Stunts Roundup July 2022
We round up all the weirdest, wackiest PR stunts and experiential campaigns of July 2022. We talk about Dole, Leafly, Pizza Pizza, Vita Coco, Subway, Heineken, Peas of Heaven, Pabst Blue Ribbon and MNTN.