What happens when an attempt to create the world’s largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don’t go as planned when it comes to a creative marketing idea and we found three of our fave PR Stunt FAILS!
Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon… and most agree that she is the single most recognized brand mascot today. But did you know that Flo’s character was created on accident?
Burger King might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald’s, and the brand is always willing to try something new… and those risks don’t always work out as planned.
Airline ad campaigns in the 60s are a bit shocking under a 2021 lens. Stewardesses and sex were the center of many major airline’s advertising campaigns and one questionable promotion may have caused an increase in divorce rates!