036: Yeti is the Coolest Cooler Brand

How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from!

035: Macy’s Thanksgiving Day Parade Started as a PR Stunt

Watching the Macy’s Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy’s to draw shoppers to its one million square foot store in NYC? Today, the parade has become the Superbowl of the holiday season for family-friendly brands.