044: Top Super Bowl Stunts Through History

It’s almost that time of the year when big brands get ready to shell out beaucoup bucks for a 30-second spot in the Big Game, the Super Bowl. Many brands have taken the idea of advertising around the Super Bowl to new levels by activating stunts instead of traditional ads. In this episode, we dive into the history of how the Super Bowl became the mecca for advertising and we uncover some of our favorite brand stunts through time.

042: Weight Watchers’ Branding Woes & Wins

New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all!

041: Brandstanding Wins & Fails of 2021 Round-Up

We wouldn’t let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes.

040: Peloton’s PR Problems: Sex In The City, The Peloton Wife & More

Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps.

039: Spotify Wrapped Campaign Is Viral Perfection

If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users’ music listening habits into a shareable format that creates major FOMO for non-Spotify users and reminds us of the immense power of personalized marketing.

038: Benefit Cosmetics Perfects Pop-Ups & Activations

Benefit Cosmetics is a marketing force! It’s known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casserole cafe. Thank goodness they didn’t go with casserole!