019: Victoria’s Secret: Rise, Fall & Rebirth
In 1977, one American businessman decided there should be a high-end lingerie store that both men and women would be comfortable shopping in. Victoria’s Secret focus on angel-like, teeny-tiny dream women and its approach to marketing worked… until it didn’t.
018: How Match.com Got Women Dating Online
In 1995, Internet dating was not common or “normal”. Match.com hit the market with a goal to change perceptions and the brand’s marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today!
017: PR Stunts Gone Wrong
What happens when an attempt to create the world’s largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don’t go as planned when it comes to a creative marketing idea and we found three of our fave PR Stunt FAILS!
016: Flo: The Greatest Accident in Advertising
Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon… and most agree that she is the single most recognized brand mascot today. But did you know that Flo’s character was created on accident?
015: Burger King: The King of Slogans, Stunts & Trolling
Burger King might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald’s, and the brand is always willing to try something new… and those risks don’t always work out as planned.