In 1995, Internet dating was not common or “normal”. Match.com hit the market with a goal to change perceptions and the brand’s marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today!
What happens when an attempt to create the world’s largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don’t go as planned when it comes to a creative marketing idea and we found three of our fave PR Stunt FAILS!
Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon… and most agree that she is the single most recognized brand mascot today. But did you know that Flo’s character was created on accident?
Burger King might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald’s, and the brand is always willing to try something new… and those risks don’t always work out as planned.
Airline ad campaigns in the 60s are a bit shocking under a 2021 lens. Stewardesses and sex were the center of many major airline’s advertising campaigns and one questionable promotion may have caused an increase in divorce rates!
PETA is notorious for its insane marketing stunts and antics to make change when it comes to the ethical treatment of animals. Are its tactics warranted or do they go too far? And most importantly, do the antics actually work?
Snickers is the world’s favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course!
The Blair Witch Project is credited with cultivating viral marketing at the start of the Internet era. So how did one movie from 1999 create such confusion and excitement all because of its marketing that it became the fifth highest-earning independent film of all time?
How in the heck did Old Spice go from a brand marketed to Grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane.
Few brands can claim that their customers do the majority of the marketing for them, and Jeep is one of the few. Hear how Jeep has become a people-powered brand and hear about some of the radical stunts they have pulled.