In Episode 20, we covered Tuft & Needle’s amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campaign was born and how and why it worked so well.
It was 2012, and one young software engineer was disgusted by the experience he and his new bride had when mattress shopping. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy.