030: Just Do It: The Most Iconic Slogan in Advertising

Just Do It: those 3 words might be the most iconic words in advertising. You hear it, and you immediately see the swoosh and think Nike. It feels like that slogan must have been a part of the brand since Nike’s inception, that’s how much a part of the brand it feels like it is. But the truth is, it wasn’t and the story behind the inspiration for the movement is INSANE.