Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support … and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag on Tiktok has surpassed over 1.1 BILLION views illustrating the real potential of a people-powered marketing movement.
My bologna has a first name, it’s O-S-C-A-R…. there is no doubt about it – you cannot get the infamous Oscar Mayer jingles out of your head for hours after hearing them. The Oscar Mayer brand was the first to brand meat in the 1920s and has been super creative about its marketing strategies since the brand started. From weinermobiles to jingles to everything in between, we dive into all the crazy marketing tactics of our favorite nostalgic processed meat brand in this episode.