021: Men in Uggs? How Ugg Markets to Win Despite the Haters
The Ugg Brand is an undeniable cultural phenomenon. You either love them or you hate them. But, people all over the world are still obsessed – and today that obsession spans multiple generations – babies, kids, tweens, teens, and adults of all ages…. and MEN. Are you as surprised as we are??
020: Tuft & Needle: Mattress Stores Are Greedy
It was 2012, and one young software engineer was disgusted by the experience he and his new bride had when mattress shopping. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy.
019: Victoria’s Secret: Rise, Fall & Rebirth
In 1977, one American businessman decided there should be a high-end lingerie store that both men and women would be comfortable shopping in. Victoria’s Secret focus on angel-like, teeny-tiny dream women and its approach to marketing worked… until it didn’t.
018: How Match.com Got Women Dating Online
In 1995, Internet dating was not common or “normal”. Match.com hit the market with a goal to change perceptions and the brand’s marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today!
017: PR Stunts Gone Wrong
What happens when an attempt to create the world’s largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don’t go as planned when it comes to a creative marketing idea and we found three of our fave PR Stunt FAILS!
016: Flo: The Greatest Accident in Advertising
Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon… and most agree that she is the single most recognized brand mascot today. But did you know that Flo’s character was created on accident?
015: Burger King: The King of Slogans, Stunts & Trolling
Burger King might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald’s, and the brand is always willing to try something new… and those risks don’t always work out as planned.
014: Airline Ads in the 60s: Selling Seats or Sex?
Airline ad campaigns in the 60s are a bit shocking under a 2021 lens. Stewardesses and sex were the center of many major airline’s advertising campaigns and one questionable promotion may have caused an increase in divorce rates!
013: PETA’s Extreme Marketing Stunts
PETA is notorious for its insane marketing stunts and antics to make change when it comes to the ethical treatment of animals. Are its tactics warranted or do they go too far? And most importantly, do the antics actually work?
012: Snickers’ Monumental Marketing Comeback
Snickers is the world’s favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course!