058: Pride Campaigns – Round 2

This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it was even socially acceptable at all. From Ray Ban to Ikea, you’ll be surprised to learn about how these brands took big risks to take a stand.

057: Roundup: Best Corporate Pride Campaigns

June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. In this episode, we cover some of the most interesting recent brand Pride campaigns and partnerships including Skittles, Absolut Vodka, H&M, Lego, and Mercado Libre.

056: Mountain Dew: Do the Dew

Mountain Dew is one of the most famous beverages in the world. Today, we associate Mountain Dew with action sports, but did you know that the brand’s first mascot was Willie the Hillbilly? Basically, 2022 would cancel Mountain Dew if Willie was still around! Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!

055: Dos Equis & The Most Interesting Man in the World

This campaign by Dos Equis has a backstory you would never have imagined… it was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns.

The Most Interesting Man in the World took Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S.

054: INTERVIEW: Todd Davis of Lifelock and The Power of a Bold PR Stunt

In 2007, Todd Davis the CEO of Lifelock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes.

053: April Fools & Brands: 2022 Edition

What do you get when you combine a viral talking asshole, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills’ stadium (who wouldn’t attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever? You get TUSHY, the detachable bidet for people who poop. Listen now for a crazy episode!

052: Tushy Bidet: I’m An A$$hole

What do you get when you combine a viral talking asshole, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills’ stadium (who wouldn’t attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever? You get TUSHY, the detachable bidet for people who poop. Listen now for a crazy episode!

051: Tiffany & Co: Not Your Mother’s Tiffany

Tiffany & Co. may be over 184 years old (WOW) but it is not afraid to shake things up to prove it is just as relevant today as ever. The direction that Tiffany & Co is taking today with its marketing is a bit shocking. In this episode, we cover some big PR stunts, some surprising collaborations, some seemingly offensive ad campaigns and possibly a HUGE change to the brand’s iconic color! Did someone say Tiffany Yellow? Get ready to dive deep into the vault of all things Tiffany in this episode.

050: Adidas & Impossible Is Nothing

Adidas is one of the oldest sportswear manufacturers in the world, with a history dating way back to 1920. Adidas has decided to specifically dominate two key markets: hip hop culture and sports. It is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. In this episode, we cover everything Adidas from what the acronym actually means, Kayne West’s partnership, its new Breast Gallery ad and so much more.

049: INTERVIEW: Tim Hargis on Tuft & Needle: Mattress Stores Are Greedy

In Episode 20, we covered Tuft & Needle’s amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campaign was born and how and why it worked so well.