068: (ENCORE) Louis Vuitton’s Multigenerational Appeal
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800’s. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in!
067: (ENCORE) Old Spice: The Man Your Man Could Smell Like
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men’s body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man “lady scented products.”
010: Old Spice & The Man Your Man Could Smell Like
How in the heck did Old Spice go from a brand marketed to Grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane.