054: INTERVIEW: Todd Davis of Lifelock and The Power of a Bold PR Stunt

In 2007, Todd Davis the CEO of Lifelock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes.