017: PR Stunts Gone Wrong

What happens when an attempt to create the world’s largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don’t go as planned when it comes to a creative marketing idea and we found three of our fave PR Stunt FAILS!

016: Flo: The Greatest Accident in Advertising

Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon… and most agree that she is the single most recognized brand mascot today. But did you know that Flo’s character was created on accident?