065: (ENCORE) Tuft & Needle: Mattress Stores Are Greedy

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time.

020: Tuft & Needle: Mattress Stores Are Greedy

It was 2012, and one young software engineer was disgusted by the experience he and his new bride had when mattress shopping. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy.